New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Year of publication: |
2004
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Authors: | Pauwels, Koen ; Silva-Risso, Jorge ; Srinivasan, Shuba ; Hanssens, Dominique M. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 4, p. 142-156
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