New role of effective website-design in online shopping : a large scale empirical study in the Indian context
Year of publication: |
2007
|
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Authors: | Dash, Satyabhusan ; Saji, K. G. |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 435-451
|
Subject: | Online-Handel | Online retailing | Indien | India | Konsumentenverhalten | Consumer behaviour |
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