New service development (NSD) strategy, and its antecedents and consequences : an empirical examination of hotel businesses in Thailand
Nantana Ooncharoen, Phapruke Ussahawanitchakit
Year of publication: |
2009
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Authors: | Ooncharoen, Nantana ; Ussahawanitchakit, Phapruke |
Published in: |
Journal of international business and economics : JIBE. - [S.I.] : IABE, ISSN 1544-8037, ZDB-ID 25292936. - Vol. 9.2009, 4, p. 1-25
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