No shipping fees or free shipping? : impact of temporal proximity on the relative effectiveness of promotional framing
Atul A. Kulkarni
| Year of publication: |
2020
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|---|---|
| Authors: | Kulkarni, Atul A. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 1, p. 50-74
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| Subject: | evaluation | framing | free shipping | promotions | temporal distance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1612493 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179102