Extent:
Online-Ressource (XXII, 193 S. 60 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
ISBN: 978-3-658-14226-1 ; 978-3-658-14225-4
Other identifiers:
10.1007/978-3-658-14226-1 [DOI]
Classification: Marketing ; Produzierendes Gewerbe
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014020349