Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad
| Year of publication: |
2021
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|---|---|
| Authors: | Wajid, Anees ; Raziq, Muhammad Mustafa ; Ahmed, Qazi Mohammed |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-10
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| Subject: | Neuromarketing | Social media advertising | Message appeal | Neural measures | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433768