OFDI and inbound tourism : a perspective of reverse country-of-origin effect
Year of publication: |
2021
|
---|---|
Authors: | Yu, Yiqing ; Nicolau, Juan Luis ; Liu, Xianwei ; Chen, Zheshi |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 3, p. 316-325
|
Subject: | country-of-origin | development | geographical distance | Inbound tourism | OFDI | overseas subsidiaries | tourism marketing | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Tourismus | International tourism | Tourismuswirtschaft | Tourism industry | Ausländische Tochtergesellschaft | Foreign subsidiary |
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