Offsetgeschäfte im internationalen Marketing
Klaus Frank; Steffen Müller
| Year of publication: |
2002
|
|---|---|
| Authors: | Frank, Klaus ; Müller, Steffen |
| Publisher: |
Lohmar : Eul |
| Subject: | Kompensationsgeschäft | Offset agreement | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Deutschland | Germany | Marketing-Mix | Offset-Geschäft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 138 S. Ill. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89012-994-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001689661