How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value
Year of publication: |
2013
|
---|---|
Authors: | Kushwaha, Tarun |
Other Persons: | Shankar, Venkatesh (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (59 p) |
---|---|
Series: | UNC Kenan-Flagler Research Paper ; No. 2013-8 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2056379 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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