Omnicultural branding
Fernanda Muniz, Francisco Guzmán and Ram Krishnan
| Year of publication: |
2022
|
|---|---|
| Authors: | Muniz, Fernanda ; Guzman, Francisco ; Krishnan, Ram |
| Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 57-75
|
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781800880054.00013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013499024