Raising consumers : children and the American mass market in the early twentieth century
Lisa Jacobson
| Year of publication: |
2004
|
|---|---|
| Authors: | Jacobson, Lisa |
| Publisher: |
New York, NY : Columbia Univ.Press |
| Subject: | Child consumers | United States | History | 20th century | Market segmentation | Target marketing | Advertising and children | USA | Verbraucherverhalten | Kind | Geschichte 1900-1940 |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 299 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-231-11388-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004526676