On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Year of publication: |
2009
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Authors: | Nelson, Leif D. ; Simmons, Joseph P. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 6, p. 715-724
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Subject: | Zeit | Time | Preis | Price | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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