On the search for the perfect brand name
Sascha Topolinski
| Year of publication: |
2020
|
|---|---|
| Authors: | Topolinski, Sascha |
| Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 276-288
|
| Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316170