Online advertising : experimental facts on ethics, involvement, and product type
Year of publication: |
[2017]
|
---|---|
Authors: | Behboudi, Mehdi ; Mokhtari, Hamideh |
Published in: |
Driving innovation and business success in the digital economy. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1779-5. - 2017, p. 119-136
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Inhaltsanalyse | Content analysis | Iran |
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