Online airline ticket purchasing : influence of online sales promotion type and Internet experience
E. Crespo-Almendros, S. Del Barrio-García (Department of Marketing and Market Research, University of Granada, Spain)
Year of publication: |
June 2016
|
---|---|
Authors: | Crespo-Almendros, E. ; Barrio-García, S. Del |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 53.2016, p. 23-34
|
Subject: | Airlines | Online sales promotion | Price discount | Free gift | Internet experience | Internet | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Experiment |
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