Online channel introduction under contract negotiation : reselling versus agency selling
Year of publication: |
2022
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Authors: | Chen, Chongping ; Zhuo, Xiaopo ; Li, Yanshan |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 1, p. 146-158
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Subject: | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Verhandlungen | Negotiations | Vertrag | Contract | Prinzipal-Agent-Theorie | Agency theory | Verkauf | Selling |
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