Online complaint communication strategy : an integrated management framework for e-businesses
Year of publication: |
2014
|
---|---|
Authors: | Breitsohl, Jan ; Khammash, Marwan ; Griffiths, Gareth |
Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 907-933
|
Subject: | Electronic Commerce | E-commerce | Beschwerdemanagement | Complaint management | Öffentlichkeitsarbeit | Public relations |
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