"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Year of publication: |
2020
|
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Authors: | Brand, Christian ; Schwanen, Tim ; Anable, Jillian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-18
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Subject: | Consumer segmentation | Psychographic segmentation | Attitude theory | Technology acceptance framework | Grocery shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Datenschutz | Data protection | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
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