Online impulse buying and cognitive appraisal theory : two countries comparison
Year of publication: |
2023
|
---|---|
Authors: | Milakovic, Ivana Kursan ; Ahmad, Asad |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 12, p. 1637-1655
|
Subject: | Cognitive appraisal theory | Hedonism | Impulse buying | Web quality | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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