Extent:
XIII, 450 S. : Ill.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes index. - Previous ed.: London : Van Nostrand Rienhold, 1997
ISBN: 0-471-29310-5
Classification: Betriebliche Information und Kommunikation ; Marketing
Source:
Persistent link: https://www.econbiz.de/10004378035