Online social networks in the travel sector
Year of publication: |
2010
|
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Authors: | Belanche, Daniel ; Casaló, Luis V. ; Flavián Blanco, Carlos ; Guinalíu, Miguel |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 4, p. 321-340
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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