Only the brave : production innovation, service business model innovation, and their impact on performance
Year of publication: |
January 2016
|
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Authors: | Visnjic Kastalli, Ivanka ; Wiengarten, Frank ; Neely, Andy D. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 1, p. 36-52
|
Subject: | Kundenservice | Customer service | Leistungsbündel | Bundling strategy | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance |
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