Optimal Advertising Strategies
Year of publication: |
1989
|
---|---|
Authors: | Sasieni, Maurice W. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 8.1989, 4, p. 358-370
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | pulsing | optimality | computation |
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