Advertising Cost Interactions and the Optimality of Pulsing
Year of publication: |
1991
|
---|---|
Authors: | Hahn, Minhi ; Hyun, Jin-Sok |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 37.1991, 2, p. 157-169
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | pulsing | advertising costs |
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