Optimal Bundling : Marketing Strategies for Improving Economic Performance

edited by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales

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Year of publication:	1999
Authors:	Fuerderer, Ralph
Other Persons:	Herrmann, Andreas (contributor) ; Wuebker, Georg (contributor)
Publisher:	Berlin : Springer

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Extent:	Online-Ressource (VIII, 299 p) digital
Type of publication:	Book / Working Paper
Language:	English
Notes:	Introduction -- Optimization Approaches -- Behavioral Aspects.
ISBN:	978-3-662-09119-7 ; 978-3-642-08459-1
Other identifiers:	10.1007/978-3-662-09119-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013518471