Optimal contracts with moral hazard and adverse selection in a live streaming commerce market
Year of publication: |
2023
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Authors: | Zhang, Yanfen ; Xu, Qi ; Zhang, Guoqing |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-14
|
Subject: | Live streaming commerce | Price discount | Moral hazard and adverse selection | Contract design | Information asymmetry | Adverse Selektion | Adverse selection | Moral Hazard | Moral hazard | Asymmetrische Information | Asymmetric information | Prinzipal-Agent-Theorie | Agency theory | Vertragstheorie | Contract theory |
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