Optimal entry timing for a product line extension
Year of publication: |
1989
|
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Authors: | Wilson, Lynn O. |
Other Persons: | Norton, John A. (contributor) |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 1, p. 1-17
|
Subject: | Diversifikation | Diversification | Innovation | Theorie | Theory | Marketingmanagement | Marketing management |
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