Optimal Market Intelligence Strategy When Management Attention Is Scarce
Year of publication: |
2009
|
---|---|
Authors: | Christen, Markus ; Boulding, William ; Staelin, Richard |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 4, p. 526-538
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | information acquisition strategy | marketing strategy | market planning | scarce attention | depth versus breadth of information | Bayesian equilibrium |
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