Optimal Market Intelligence Strategy When Management Attention Is Scarce
| Year of publication: |
2009
|
|---|---|
| Authors: | Christen, Markus ; Boulding, William ; Staelin, Richard |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 55.2009, 4, p. 526-538
|