Optimal seasonal allocation of generic advertising expenditures with product substitution : salmon in France
Year of publication: |
2002
|
---|---|
Authors: | Kinnucan, Henry W. ; Myrland, Øystein |
Published in: |
Marine resource economics. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0738-1360, ZDB-ID 879672-5. - Vol. 17.2002, 2, p. 103-120
|
Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Süßwasserfische | Freshwater fish | Saisonale Schwankungen | Seasonal variations | Theorie | Theory | Frankreich | France | Ausgaben | Expenditure | 1996-1998 |
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