Optimal trade-in return policies : is it wise to be generous?
Year of publication: |
2022
|
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Authors: | Cao, Kaiying ; Choi, Tsan-Ming |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 3, p. 1309-1331
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Subject: | operations-marketing interface | pricing | retailing | trade-in-return policy | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Theorie | Theory |
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