Optimal uniform pricing strategy of a service firm when facing two classes of customers
Year of publication: |
2014
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Authors: | Zhou, Wenhui ; Chao, Xiuli ; Gong, Xiting |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 4, p. 676-688
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Subject: | service system | queueing delays | delay-sensitive customers | optimal pricing | Preismanagement | Pricing strategy | Warteschlangentheorie | Queueing theory | Kundenservice | Customer service | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing |
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