Optimising the customer experience : lessons for banks from tech giants
Year of publication: |
2023
|
---|---|
Authors: | Finken, Silke ; Rusp, Katharina |
Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 8.2023, 1, p. 13-29
|
Subject: | Big Tech | customer experience | customer journey | open banking | tech giants | Beziehungsmarketing | Relationship marketing | Hochtechnologie | High technology | Konsumentenverhalten | Consumer behaviour | Bank | Kundenzufriedenheit | Customer satisfaction |
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