Organic Brands : Why Managers Need a New Perspective About Branding
Year of publication: |
2010
|
---|---|
Authors: | Iglesias, Oriol ; Ind, Nicholas ; Alfaro, Manuel |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (5 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 20, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1645797 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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