The organic view of the brand: A brand value co-creation model
Year of publication: |
2013
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Authors: | Iglesias, Oriol ; Ind, Nicholas ; Alfaro, Manuel |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 8 (13.9.), p. 670-688
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