The dialogic potential of social media : assessing the ethical reasoning of companies' public relations on Facebook and Twitter
Year of publication: |
2018
|
---|---|
Authors: | Lee, Angela M. ; De Zuñiga, Homero Gil ; Coleman, Renita ; Johnson, Thomas J. |
Published in: |
Ethical practice of social media in public relations. - London : Routledge, ISBN 978-0-415-72753-2. - 2018, p. 157-175
|
Subject: | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Ethik | Ethics |
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