Outsourcing customer support : the role of provider customer focus
Year of publication: |
2015
|
---|---|
Authors: | Wuyts, Stefan ; Rindfleisch, Aric ; Citrin, Alka |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 35.2015, p. 40-55
|
Subject: | Outsourcing | Service triads | Customer support | Customer focus | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Lieferantenmanagement | Supplier relationship management | Unternehmensdienstleistung | Business services |
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