Ouverture de 'Brand Equity'
Year of publication: |
2001
|
---|---|
Authors: | Brondoni, Silvio M. ; Lambin, Jean-Jacques |
Published in: |
Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2001, 1 Brand Equity, 1
|
Publisher: |
University of Milano-Bicocca |
Subject: | Brand Equity | Brand Portfolio | Over-Supply | Intangible Assets | Market-Driven Management | Global Corporations | Global Markets DOI:http://dx.doi.org/10.4468/2001.1.01ouverture |
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