Over two decades of research on choice overload : an overview and research agenda
Year of publication: |
2024
|
---|---|
Authors: | Jacob, Breeze Mary ; Thomas, Sam ; Joseph, Joshy |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13029, p. 1-30
|
Subject: | assortment size | choice overload | decision difficulty | regret | satisfaction |
-
Song, Myungkeun, (2019)
-
Positive affect moderates the impact of assortment size on choice satisfaction
Spassova, Gerri, (2013)
-
The more the merrier : souvenir shopping, the absence of choice overload and preferred attributes
Sthapit, Erose, (2018)
- More ...
-
Consumer promotions in the Indian market
Joseph, Joshy, (2011)
-
Impact of promotions on brand equity : beyond the obvious
Joseph, Joshy, (2007)
-
Rotating Savings and Credit Associations : A Case Study of ‘Panampayattu’
Joseph, Joshy, (2013)
- More ...