What makes consumers repeat consumption internet celebrity restaurant?
Jianxiong Tang and Liping Xie, Qiao Sun and Xian Liu
| Year of publication: |
2023
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| Authors: | Tang, Jianxiong ; Xie, Liping ; Sun, Qiao ; Liu, Xian |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 12, p. 4073-4098
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| Subject: | Brand resonance | Brand symbol | Internet celebrity economy | Internet celebrity restaurant | Repurchase intention | Internet | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-04-2022-0490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430080