Package appearance matter : facial expression and Galvanic Skin Response analysis approach
Nicolas Hamelin, Suchi Agrawal, Nitin Patwa, Lars-Erik Casper Ferm and Park Thaichon
| Year of publication: |
2021
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|---|---|
| Authors: | Hamelin, Nicolas ; Agrawal, Suchi ; Patwa, Nitin ; Ferm, Lars-Erik Casper ; Thaichon, Park |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 4, p. 624-644
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| Subject: | eye-tracking | neuroscience | OTC medicine | packaging | pain relief | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.1939094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622614