Pandemics and marketing : insights, impacts, and research opportunities
Year of publication: |
2021
|
---|---|
Authors: | Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J. ; Srinivasan, Raji |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 5, p. 835-854
|
Subject: | Pandemics | Macro-level forces7P model | Industry sectors | Marketing implications | Research opportunities | Coronavirus | Epidemie | Epidemic | Marktforschung | Market research | Wirkungsanalyse | Impact assessment |
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