Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Chris Hackley
| Year of publication: |
2013
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|---|---|
| Authors: | Hackley, Christopher E. |
| Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 9-25
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| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Kritik | Criticism | Wirtschaftsliberalismus | Economic liberalism | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199672