Participation in a mail survey of international marketers : effects of pre-contact and detailed project explanation
Gerald Albaum ; Jesper Strandskov
| Year of publication: |
1989
|
|---|---|
| Authors: | Albaum, Gerald S. |
| Other Persons: | Strandskov, Jesper (contributor) |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 2.1989, 4, p. 7-23
|
| Subject: | Marktforschung | Market research | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098440