Participation marketing : unleashing employees to participate and become brand storytellers
Michael Brito
| Year of publication: |
2018
|
|---|---|
| Authors: | Brito, Michael |
| Institutions: | Kogan Page Ltd. <London> (publisher) |
| Publisher: |
London : Kogan Page |
| Subject: | Markenführung | Brand management | Arbeitskräfte | Workforce | Leistungsmotivation | Work motivation | Markenpolitik | Unternehmenskultur | Arbeitsmotivation |
| Extent: | xvi, 238 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | References: p. 223-229 Includes index. - References: p. 223-229 |
| ISBN: | 978-0-7494-8210-7 ; 978-0-7494-8211-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739088