Partnering relationships between banks and their research firms: the impact on quality
Year of publication: |
1997
|
---|---|
Authors: | Nowak, Linda I. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 15.1997, 3, p. 83-90
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Financial institutions | Marketing research | Product quality | Service quality |
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