"Pegasus" : closing the gap between quantitative and qualitative consumer research
Year of publication: |
2001
|
---|---|
Authors: | Verleye, Gino ; Broekaert, Christian |
Published in: |
Interpretive consumer research : paradigms, methodologies & applications. - Copenhagen [u.a.] : Handelshøjskolens Forlag, ISBN 87-16-13491-5. - 2001, p. 133-147
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
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