The impact of usefullness of brands' social networking pages : a structural equation modelling approach
Year of publication: |
2019
|
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Authors: | Gupta, Swati ; Agarwal, Atul Kumar ; Chauhan, Ajay Kumar |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 16.2019, 2, p. 419-431
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Subject: | Social networking sites | Usefulness | Structural equation modeling | Strukturgleichungsmodell | Structural equation model | Soziales Netzwerk | Social network | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing |
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