Perceived values of TV drama, audience involvement, and behavioral intention in film tourism
Year of publication: |
April 2018
|
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Authors: | Kim, Seongseop ; Kim, Sangkyun |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 3, p. 259-272
|
Subject: | TV drama | film | involvement | intention | My Love From the Star | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism |
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