The effect of film nostalgia on involvement, familiarity, and behavioral intentions
Year of publication: |
February 2019
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Authors: | Kim, Seongseop ; Kim, Sangkyun ; Petrick, James F. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 2, p. 283-297
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Subject: | nostalgia | memory | film | involvement | reminiscence | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects |
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